A casino is a place where people go to gamble. While many casinos add a lot of luxuries to their gambling venues (such as restaurants, free drinks and stage shows) to make them more attractive to customers, the basic concept is simple: people place bets in the hopes that they will win.
As with any business, casino owners have a number of tricks up their sleeves to ensure that the house always wins. They accomplish this by designing games that have an expected value for players that is negative, or at least less than their total bets. A classic example is betting on a fair coin toss; over time, if you bet $1.00 and lose, you will lose thw dollar, but if you win, you will keep the dollar.
Casinos use scent, music, and a dazzling array of lights to create a manufactured euphoria that keeps people coming back for more. They also rely on their own security systems to monitor customer behavior and catch anyone acting suspicious. Casino security has even learned to spot players who are trying to cheat by observing how they hold their cards, shuffle, and play their slots.
Until recently, most casino marketers focused solely on demographic information to understand their audience’s habits. But demographics are only a small part of the story, and relying on them alone can be dangerous. Learn how to use tried and true casino marketing strategies that will boost your discoverability and drive group business for years to come.