Keeping Up With the Times at the Casino


Whether it’s the champagne glasses clinking, the excitement of the potential for winning, or the pulsing rhythm of the machines, casinos offer an experience unlike any other. While casinos are often associated with Las Vegas and Reno in Nevada, and Atlantic City in New Jersey, gambling is available in many states. In fact, there are more than 3,800 gaming establishments nationwide.

Casinos are places where the thrill of trying your luck at games like blackjack and roulette, as well as slots and poker, is as much about socializing and interacting with others as it is about gambling. This gives casinos a buzz that’s hard to find anywhere else.

But casinos aren’t charities giving away free money, and even the most skillful gamblers lose over time. Most games have built-in advantages that ensure the house will win in the long run, a concept known as expected value or house edge.

Changing consumer behaviors require casinos to evolve their marketing approaches. For example, Millennials and Gen Z are more interested in non-gaming amenities than previous generations. To reach this audience, marketers need to incorporate elevated entertainment and food options into the floor games, and develop mobile-friendly content that leverages the latest technologies. Location-based strategies like beacons and geotargeting also help casinos increase exposure when event planners are looking for venues nearby. Keeping up with these trends is essential for casinos that want to attract group business.